Branding has proven to be more important.
The stronger the brand, the more superior the shareholder returns, the greater its resilience in times of crisis – a proven fact, accentuated by the pandemic.
Positive brand equity can also facilitate a company’s long -term growth and expansion into new markets. By leveraging on the positive acceptance of your brand, you can add new products to your mix and line that people will be more willing to try.
Including brand equity in financial valuation shows the future contribution that investment in the brand
|is making.
Hence we devised this Business, Brand, Experience (BBE) model to help guide you in your brand building journey.
Brand equity is based on many key brand metrics, for example –
Awareness, Association, Relevance, Differentiation, Loyalty, Motivation etc
How can the BBE approach help with brand equity?
BUSINESS
Brands should be meaningful to your business, as much as it is meaningful to your customer’s life and experience. Understanding your business health and viability allow you to plan long-term allowing more runway for brand building.
TBF has conducted the following
market viability studies
business matching
market research
focus groups
financial projections
BRAND
Brands should add value to your portfolio of business, at the same time positioning it to stand out amongst competitors. A sound brand strategy creates positive associations, evokes loyalty, simultaneously being congruent to the corporate mission and vision.
Our Expert Certified Management Consultant is equipped to help with
EDG application for government grants
Brand consultations and review
Brand refresh and revamps
EXPERIENCE
Brands should have personalities like humans, similar to how we form bonds and develop a sense of affinity amongst the community. Triggering the right emotions, motivations and aspirations within target audiences are part of forming meaningful relationships.
TBF can help with exciting projects including
content design
app development
retail and thematic space planning
