We are brand builders.
We focus on building brand equity and crafting a solid strategy.

Discuss it.

Are you a MNC, SME, Business Association, School or Club? If you would like to organise a talk on branding and design for your members and employees, get in touch with us today. We are able to customise content according to your industry.

Nail it.

Maybe you want to launch a business. Maybe you want to align the team or validate an idea. Our founder is experienced running workshops for clients like Tokio Marine, CIMB, Marine Port Authorities of Singapore and State Court.
Her experience and expertise in branding, change management and UI/UX makes her extremely suitable for companies looking for an objective approach and well-rounded eye.

Workshops Conducted

Marine Port Authority Singapore

Change Management workshop
for organisation’s change champions to allow them to take charge of their teams and manage resistance during a corporate revamp of their CRM system.

Tokio Marine x CIMB

Customer journey and content planning workshop to allow both organisations to maximise the potential of the digital bancassurance campaign.

Singapore Institute of Retail Studies (SIRS)

Bilingual talk in branding to 50 over business owners. Excellent feedback from the ground prompted the school to further invite Ms Jingle Chen to be an adjunct lecturer for their digital and UI/UX course for adult learners.

 

Singapore Chinese Chambers of Commerce

Jingle Chen was invited by SCCC as one of the speakers in the panel to provide her opinions and experience on The Dynamism of New Consumerism: Riding the Sustainability Megatrend.

 

Tokio Marine x CIMMOX Co-Working Space B

A branding workshop was held in the co-sharing office of MOX, with several sessions of brand clinic provided for tenants and
business owners to help them navigate their business landscape.

 

The State Courts of Singapore

Change Management workshop
for organisation’s change champions to allow them to take lead their teams and encourage adoption during a corporate revamp of their call centre system.

 

Nanyang Polytechnic/ SIRS

Jingle Chen was invited by Singapore Institute of Retail Studies (SIRS) to share insights on entrepreneurship. Watch here

Berjaya Academy (BA)

BA is established as a spin-off from Concorde Security to create future workforce today. A talk and sharing session on branding was given to security and facilities management industry professionals

Oceanic Group

A workshop moderated by Jingle Chen to design the customer journey onboard thematic cruise ships. Participants includes representatives from Singapore Tourism Board, Warner Brothers and PR professionals.

Workshops Contents

HALF DAY BRANDING WORKSHOP

1. Branding for startups. Do you need branding ?

2. Differences between branding, marketing and sales

3. How do you approach design in business?

4. Logo, font types and everything else in between

5. How to choose a design agency that fits you?

6. Q&A

FULL DAY BRANDING WORKSHOP

What you will learn:

1. The Brand-Design Process

2. Strategies to position, differentiate and brand your organisation

3. How do you formulate, design and read a corporate identity guide

4. Managing brand consistency and growth (Case study)

5. Factors to consider when drafting a brand strategy

6. Tools to help your brand work (Hands on exercise)

7. How to write an effective brief

8. How to engage, manage and work long term with a graphic or brand agency

UI/UX WORKSHOP

What you will learn:

1. What is the difference between UI/UX

2. Best practises

3. Persona Mapping

4. Customer Journey Design

5. User Stories

6. Content Strategy

7. Wireframing