Her experience includes managing brands for more than 15 years, serving some of the finest corporations in the world.
At the forefront of The Brand Fellows she is an Expert Singapore Certified Management Brand Consultant with more than 2,000 consultation hours, Jingle specialises in business transformation and brand strategy for various industries. Her expertise includes creative direction, experiential content marketing, change management, project management and UI/UX to ensure deliverables are world-class in both scope and execution.
After graduation from NTU (Singapore), WKW School of Communication and Information, she earned more than 20 years of hands on experience handling branding, marketing, advertising, photography, videography, design and print projects for private and government sectors in various industries.
Jingle also provides brand and design consultation to help clients achieve greater mileage in their marketing efforts. Some of her clients include Yeo’s, Tokio Marine, Prudential, SGX, Citi, Royal Bank of Canada, Hilton Worldwide, Raffles Hotels and Resorts, Accor, BASF, Motul Lubricants, PowerSeraya.
Jingle is capable of sharing insights on branding know-how and the implications on managing day to day design activities for your business. Read more about her framework here.
As an Expert Certified Singapore Management Consultant certified by Tuv Sud, Jingle is recognised by Enterprise Singapore to carry out Enterprise Development Grants (EDG) related branding projects for SMEs.
Jingle Chen is the author of Built to ALign, a practical guide that helps leaders align Brand, Business Efficiency, and Customer Experience to drive long-term growth.
The book distills nearly two decades of experience consulting for Fortune 500 companies, government agencies, and fast-growing SMEs. It introduces proven frameworks and diagnostic tools to help organisations move from silos to synergy. Read inspiring global case studies about Chagee, Raffles, BYD, Sanrio, Motul, Jera and more.
Every insight has been tested in the field—through real client work spanning brand strategy, customer experience design and organisational change. At The Brand Fellows, the same principles are applied to help businesses clarify their purpose, sharpen their operations, and create brand experiences that resonate.
Get the book now on Amazon:
https://www.amazon.com/dp/B0GCVDTGYG
Your brand deserves to run better and grow stronger.
