AI Creative Services/AI Advertorial
Booking a spread in a magazine or a sponsored slot on a news site is just the start. The real challenge is filling it with a story people actually want to read, on a publisher’s deadline and within budget. Too often, advertorials end up as rushed, generic write-ups that feel off-brand, sound like a sales pitch and fail to earn a reader’s attention.
At The Brand Fellows, we blend generative AI with hands-on brand expertise to craft advertorials that read like editorial and reflect who you are. AI helps us research angles, draft copy variations and explore visual concepts faster, while our designers and strategists direct the work from start to finish. We shape the story, fact-check claims, refining each layout against your brand guidelines and only pass on work that is curated for your approval.
Every piece is prepared to each publisher’s specifications and clearly labelled as sponsored or partner content, whether it’s headed for a print magazine, a news portal, an industry website or LinkedIn. You get credible, on-brand storytelling, delivered sooner and at boutique pricing.
Make the most of every page you book. We develop editorial-style spreads for magazines, newspapers and trade publications, using AI to speed up concepting and drafting while our team refines every headline, image and layout to each publisher’s print specifications.
Reach readers where they scroll. We create native articles and sponsored posts for news portals, industry websites, e-newsletters and LinkedIn, with AI helping us explore angles and formats quickly, and our strategists making sure every word stays accurate, on-brand and clearly disclosed.
We learn about your goals, audience, key messages and the publications you’re targeting, then agree on the story angle together.
Guided by your brand guidelines, we use generative AI to explore headlines, copy drafts and visual concepts, presenting you with more concepts within a shorter time frame.
Our designers and strategists refine the story, fact-check claims, confirm image usage rights and polish the layout so it is truly yours.
You review each draft and approve the final piece, thereafter we deliver publisher-ready files with clear sponsored labelling for print, web or LinkedIn.
A great advertorial earns attention by being genuinely useful, interesting and true to the brand behind it. Backed by more than 20 years of branding experience and led by a TÜV SÜD certified Singapore management consultant, our team uses AI to speed up the groundwork while the storytelling stays firmly in human hands. You enjoy quicker turnarounds and boutique pricing, with the same strategic thinking and attention to detail we bring to every client, from SMEs to Fortune 500 companies.
What you get when you choose our AI Advertorial services:
Strategy-led stories that read like editorial and stay on-brand
Quicker turnarounds at boutique pricing, without compromising on craft
Human-directed, fact-checked content with properly licensed visuals
Clear sponsored labelling and publisher-ready files for print, web and LinkedIn
An advertorial is paid content that reads like an editorial feature and is clearly labelled as sponsored or partner content. With an AI advertorial, we use generative AI to speed up research, drafting and visual exploration, while our designers and strategists direct, refine and fact-check every word and image before it reaches you for approval.
Wherever a publisher accepts sponsored editorial content, from Singapore’s lifestyle and business magazines to newspapers, news portals, industry websites, e-newsletters and LinkedIn. We prepare your advertorial to each publisher’s specifications and labelling requirements, and can adapt one story into multiple formats so your message stays consistent across print and digital.
Absolutely! Your brand guidelines, tone of voice and key messages shape how we brief and guide the AI from the outset. Our team then edits every draft by hand, so the final piece reflects your personality, not a generic template. If you don’t have brand guidelines yet, we can help you create them too.
AI can get things wrong, so we never rely on it alone. Our team checks every claim against your information and reliable sources, confirms images are properly licensed for your intended use, and flags AI-generated visuals so they are disclosed wherever a publisher or platform requires it. Nothing goes to a publisher until you’ve approved it.
Posts, carousels, reels covers, ad creatives and festive sets for CNY, Hari Raya, Deepavali and more, built from your brand kit, sized for every platform and refined by our designers.
Brand films, explainers, training, internal comms and event videos, with AI voiceovers and subtitles in any languages all directed and reviewed by our team.
jingle@thebrandfellows.com
m (+65) 9819 7895
o (+65) 6701 8201
Coy Reg No: 201402779Z
© 2014 The Brand Fellows
